Hillary: Age Perception Problem?

“I come from the ‘60s, a long time ago,” Hillary Clinton said at Saturday’s Democratic Presidential debate, in response to a question about student activism. The gaffe has mostly fallen on deaf ears.

Hillary Clinton is 68 years old. She was born October 26, 1947. Here is a visualization showing the age distribution of US Presidents upon assuming the Oval Office.

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To date, only three US Presidents between the ages 65-69 have assumed the Oval Office. Once again, Hillary Clinton is 68 years old. She “come(s) from the ‘60s, a long time ago.”

Granted, the US population is aging. However, when selecting Presidents, this aging US population has trended towards younger Presidents.

Age upon assuming Oval Office: Barack Obama, 47 years old; George W. Bush, 54 years old; Bill Clinton, 46 years old.

Hillary wishes to dispel the age perception. HFA recently posted the SnapChat logo wearing a most recognizable pantsuit.

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Of all the social networks, Snapchat skews youngest. According to Business Insider, 45% of Snapchat users are between the ages 18-24.Screen Shot 2015-11-19 at 12.44.44 PM (2)

Thus, a strategy has emerged: capture the young mind. Win the unspoiled voter, who is excited by the prospect of casting her first vote. Btw, Hillary uses Snapchat.

Further evidence of the strategy:

Twitter Banner displaying young prospective voters

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HFA blog post appealing to youth and “a new age”

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We should expect age to become a louder issue as the campaigns unfold. For reference, here are the ages of all the candidates, both Democrats and Republicans. Those between the ages 44- 60 are in bold.

Hilary Clinton, 68 years old

Bernie Sanders, 74 yeards old

Martin O’Malley, 52 years old

Donald Trump, 69 years old

Ben Carson, 64 years old

Marco Rubio, 44 years old

Ted Cruz, 44 years old

Jeb Bush, 62 years old

Carly Fiorina, 61 years old

John Kasich, 63 years old

Rand Paul, 52 years old