In the last post we examined the relationship between MARpT and MAFpT, and found a .83 correlation. That is, as Retweets increase, Favorites increase. We also found a Favorite bias among entertainers and a Retweet bias with Barack Obama. In this post, we will examine whether tweeting more often increases favorites per tweet and/or retweets per tweet. Using the sample of Top Twitter Profiles, as listed by twittercounter.com, we will plot number of tweets against MAFpT and MARpT. Remember MAFpT and MARpT gives us the monthly average number of Favorites and Retweets per tweet. By this logic, if tweeting more often increases retweets or favorites per tweet, we should see higher MARpT and MAFpT with higher Monthly Tweets. Let’s look and see!
This plot displays MAFpT as a function of Monthly Tweets. A previous plot included Justin Bieber, who single handedly increased the correlation 0.4. Considering Justin Bieber an outlier and removing him from the sample, we find a weak correlation, r = 0.25. That is, there’s no strong link between monthly tweets and MAFpT. As for Justin Bieber, as his monthly tweets increase, his favorites per tweet increase–keep on tweeting, Biebs!
This plot displays MARpT as a function of Monthly Tweets. We find an even weaker correlation here, r = 0.16. That is there’s no strong link between monthly tweets and MARpT. The weaker correlation supports the favorite bias we found among entertainers in part 1. That is, entertainers receive more favorites than retweets.
In conclusion, for this sample, we find little evidence that tweeting more often increases either favorites per tweet or retweets per tweet. While this may, or may not, be transferrable to your own twitter account, the findings lead us to ask what factors increase engagement with a tweet, or a message in general?
Until next time!