Hillary: Age Perception Problem?

“I come from the ‘60s, a long time ago,” Hillary Clinton said at Saturday’s Democratic Presidential debate, in response to a question about student activism. The gaffe has mostly fallen on deaf ears.

Hillary Clinton is 68 years old. She was born October 26, 1947. Here is a visualization showing the age distribution of US Presidents upon assuming the Oval Office.

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To date, only three US Presidents between the ages 65-69 have assumed the Oval Office. Once again, Hillary Clinton is 68 years old. She “come(s) from the ‘60s, a long time ago.”

Granted, the US population is aging. However, when selecting Presidents, this aging US population has trended towards younger Presidents.

Age upon assuming Oval Office: Barack Obama, 47 years old; George W. Bush, 54 years old; Bill Clinton, 46 years old.

Hillary wishes to dispel the age perception. HFA recently posted the SnapChat logo wearing a most recognizable pantsuit.

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Of all the social networks, Snapchat skews youngest. According to Business Insider, 45% of Snapchat users are between the ages 18-24.Screen Shot 2015-11-19 at 12.44.44 PM (2)

Thus, a strategy has emerged: capture the young mind. Win the unspoiled voter, who is excited by the prospect of casting her first vote. Btw, Hillary uses Snapchat.

Further evidence of the strategy:

Twitter Banner displaying young prospective voters

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HFA blog post appealing to youth and “a new age”

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We should expect age to become a louder issue as the campaigns unfold. For reference, here are the ages of all the candidates, both Democrats and Republicans. Those between the ages 44- 60 are in bold.

Hilary Clinton, 68 years old

Bernie Sanders, 74 yeards old

Martin O’Malley, 52 years old

Donald Trump, 69 years old

Ben Carson, 64 years old

Marco Rubio, 44 years old

Ted Cruz, 44 years old

Jeb Bush, 62 years old

Carly Fiorina, 61 years old

John Kasich, 63 years old

Rand Paul, 52 years old

Content Strategy: The Cats Meeeow

It has been written 15% of all Internet traffic is cat-related. Whether you believe this statistic, there is no doubt cats inhabit the digital space. To cite more popular examples, we have encountered LOL Cats, Grumpy Cat, and Lil’ Bub…what cuties! To date, there are 72 million media tagged as “cat” on instagram.

With so many kitties purring around the interwebz, how might a content creator know where to start? Well I have created a visualization showing the most popular cat breeds by hashtag on instagram. Enjoy, and MEEEEEEEOW!!!
catbreedsvisualization_1

Part 3: Most common words used in tweets by Taylor Swift, Katy Perry, and Britney Spears

Hi there! For part 3, we will use visualization to analyze the most common words used in tweets among Taylor Swift, Katy Perry, and Britney Spears. In Part 1, we noted a favorite bias among entertainers. That is, entertainers receive more favorites than retweets. A clue to the favorite bias may lie in word choice. Let’s see.

Taylor Swift:

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Katy Perry:

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Britney Spears:

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Each visualization displays the most common words, by usage, for the respective twitter profiles during June 2015. The more often a word is used, the larger the word is displayed.

“Love” and “Day”/”Today” appear in large typeface on all three. Furthermore, the sense of temporality is evident among all three. We see words such as new, now, hour, tonight, and night.

Based on our findings, followers of Taylor Swift, Katy Perry, and Britney Spears receive strong messages of Love Now/Today/Tonight. There’s positive sentiment in these message, followed by an implicit call to action.

Once again, the charts from part 1.

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