Recommended Reading: Everybody Lies

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

 

In Everybody Lies, Seth Stephens-Davidowitz illustrates that people hide their embarrassing thoughts from other people but not from the internet, which provides anonymity. Websites like Google function as a digital truth serum. Data allow us to see what people really want and really do, not what they say they want and say they do.

In other words, people can claim they’re furious, they can decry something as distasteful and yet they will still click.