In this post, we will map Luther Dickinson’s US twitter followers, by count and influence, and examine how these distributions match his band’s upcoming tour routing, with the intent to demonstrate the value of twitter data for targeting audiences and planning performances.
Luther Dickinson is the lead guitarist and vocalist for the North Mississippi Allstars. As of August 11, 2015, Luther has 1010 twitter followers. Of these 1010 followers, 483 identify their location as based in the US (not all followers identify location). The map below shows the concentrations of US followers, with the greatest numbers in darkest blue.
Top 10 states by follower count (darkest blue):
Now we will map Luther’s followers by influence, i.e. the followers of Luther’s followers. In other words, if each of Luther’s followers retweeted, how many individuals would see the retweet?
We see differences between followers and influence, with Mississippi, Pennsylvania, and Washington hosting greater concentrations of followers, who have less influence. Conversely, we see Rhode Island and Texas hosting lower concentrations of followers, who have more influence. California and Tennessee are strong points for both followers and influence.
Let’s see if this aligns with Luther’s plans for Fall 2015.
According to www.nmallstars.com, the band will tour the following cities in October 2015:
|10.1 – San Francisco, CA|
|10.2 – San Francisco, CA|
|10.3 – Los Angeles, CA|
|10.4 – Anaheim, CA|
|10.5 – Solana Beach, CA|
|10.6 – Las Vegas, NV|
|10.9 – Boulder, CO|
|10.10 – Denver, CO|
|10.12 – Chicago, IL|
|10.13 – Pittsburgh, PA|
|10.14 – Washington D.C.|
|10.15. – Glenside, PA|
|10.16 – New York, NY|
|10.17 – Boston, MA|
|10.24 – Placerville, CA|
|10.25 – Placerville, CA|
While we do not see a Tennessee performance during the stretch, all dates besides for two, in Las Vegas and Boston, match the list for top 10 states by followers. Furthermore, we see almost half of the performances, 44%, in California, a strong point for both followers and influence. We view this as strong support for the value of twitter data in targeting audiences and planning performances.
Luther’s map serves as a guide for up and coming artists within the genre. Using the raw data, one could target influencers within each state who would welcome the genre.
To this point, I envision developing a platform that leverages twitter data to help artists better identify audiences and geographic strong points within the genre. If you are an artist, manager, data scientist, or entrepreneur, and are interested in this work, contact me at email@example.com